Susan is an intuitive business architect aligning the necessary expertise, skill sets and integrated marketing and communications resources to deliver against client sales objectives and branding goals. Her characteristic enthusiasm, bold thinking, creative problem-solving skills, and 25+ years experience working across multiple categories have won the confidence of clients like Pepsi-Cola, Colgate-Palmolive, Pier 1 Imports, U.S. Navy, Michelin, Carhartt, La-Z-Boy, Ally Auto, RECARO, BASF, and many others. 

Susan’s entrepreneurial career spans the gamut between account, creative, brand planning and leadership roles. From owning and running small Marketing and PR firms to spearheading business development efforts for one of the nation’s largest advertising agencies, Susan offers depth and breadth of understanding across the ever-changing communications landscape. She has worked with agency and client teams to launch countless new brand campaigns and projects in both the traditional realm and fast-evolving digital ecosystem. Clients and colleagues count on her clarity and willingness to push past status quo at every opportunity for measurable business results.

Susan Weatherhead

Client Management

A 20-year veteran of global automotive marketing, Eric’s career represents a deep and diverse range of automotive experience, extensively on the Chrysler and Ford business. During this time he has built a unique résumé spanning traditional car and truck automotive marketing, sports marketing, corporate partnerships, large and small Commercial vehicle business at BBDO, as well as managing the Ram Truck business at The Richards Group, Dallas and Ranger Design’s re-branding initiative, based out of Montreal.

He has worked and is fluent in every every marketing discipline in development of fully-integrated automotive and automotive-related  campaigns and high profile launches. He has proven expertise in national broadcast/print, CRM, digital/social media integration and dealer/distributor relations.

Bottom line: There is not a challenge that Eric has taken on that didn’t provide anything but highly successful and impactful results and is driven to innovate and provide his clients second-to-none client service and solutions.

Eric Aldrich

Account Director

Jim Huchok

Global Brand Strategist

Jim is a strategically driven executive with more than 30 years experience as both a strategic planner and an account leader. He has a passion for uncovering market insights and translating them to sound business-building strategies and has done so for a wide variety clients, most of whom compete in a considered purchase product and service environment.

On multiple occasions, Jim repositioned a company’s portfolio of brands-- based on meeting real customer wants and needs—that minimized cannibalization and led to regaining industry leadership. Among other accomplishments, he led the evolution of AC Delco into a global automotive aftermarket giant, setting up an international network to service their communications and business needs. He also developed the strategic plan for the launch of DIRECTV, which was, at the time, the most successful launch in consumer electronics history. Other business and brand responsibilities include Whirlpool, Delta Faucet, Carrier HVAC, Olympic Paints and Stains, Owens Corning, Princess Cruises, Ranger Design and Goodyear tires.

Jim has also been a part-time college instructor of advertising and marketing and has served on the Board of Directors of the American Marketing Association.